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Communicate with your customers as quickly as you think of it.
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Now easily plan, create and personalize your customer communications from your computer or from anywhere in the world (wide web)...
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Customizing and Personalizing your Email Content
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The presentation and content of an email marketing message or campaign often depends on whether the objective is to acquire new customers or encourage loyalty and repeat purchases from existing customers.
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Quick Tips to create a succesful Email Campaign
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Define Success – Ask yourself “ What is the purpose of your newsletter?” An eNewsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your eNewsletter.
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Some costly mistake made while creating a email campaign
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Done well, email marketing can deliver perhaps the highest ROI of your marketing dollars. Executed poorly, and email will deliver terrible results and potentially anger recipients. The following are some of the email mistakes that we witnessed in 2002:
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Email Checklist
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Email marketing checklist
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How Email Markeitng Enhance Your Trade Shows
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September through November is typically one of the busiest times of the year for conferences and trade shows. If you are participating in a trade show this fall, here are some thoughts on improving the ROI of your program investment.
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The Top Ten Challenges Facing eMarketers
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Anyone can call themselves a marketer, web designer, SEO expert, consultant and so on. There is a lot of bad marketing out there as a result. Poorly created and executed marketing programs degrade our profession, and create mistrust between clients and marketers.
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Email Checklist
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Email campaign planning worksheet
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Customer Retention Thru E-Mail Campaign
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There is a compelling need for an innovative and focused approach to customer retention in the market place today. It's no longer good enough to get new customers, you have retain the customer base you've worked so hard to win.
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Niche Marketing - How to Find Your Perfect Niche Market
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A niche market is composed of individuals and businesses that have similar interests and needs, which can be readily identified and that can be easily targeted and reached.
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E-mail Marketing - the Internet's Killer Application
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Is email-based marketing an integral part of your ongoing marketing activities?
Adding email to your existing marketing strategy is a cost-effective way of using email in order to better market to and service your customers, reduce your expenses and increase overall sales. Here are 8 key principles which will advance your email marketing success.
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Energize Your Marketing Writing
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Are your sales letters going on five pages long? Do you pepper your prose with such corporate clichés as "empower," "paradigm" and "synergy"?
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